As part of a larger horizon scanning project I worked alongside the head of technology, head of service design and service design colleague to reimagine the future of our digital service.
For this project we carried out a thorough exploration/ discovery and wrapped all of our findings up in a presentation to the heads of the….
An overview of the tasks:
Horizon scan and analysis of direct and indirect competitors
Thorough deconstruction of couple of newer apps to assess how they target their users and meet their users needs (behavioural analysis/ gamification/integrating into family needs etc)
Naomi Parker 